Blog
From Google updates and how they affect rankings, through to website user experience and e-commerce on social media, I offer my take on the digital world.
From Google updates and how they affect rankings, through to website user experience and e-commerce on social media, I offer my take on the digital world.
If you’re considering investing in Pay-Per-Click (PPC) marketing, you might be wondering: is it really worth it?
If you’re considering the freelance route, or you’ve already taken the plunge and want to refine your approach, I’m here to share what I’ve learned along the way.
I’m going to walk you through the 10 steps I personally use to audit campaigns and get them performing at their best.
Google Ads vs Facebook Ads – which is better for your business? This post breaks down the pros, cons, and best use cases for each platform, helping you decide where to invest your ad spend for maximum returns.
Leveraging AI and tools like ChatGPT can greatly enhance your PPC account setup and management. From keyword research and ad copy creation to audience targeting, budget management, and performance monitoring, AI helps streamline processes, improve efficiency, and drive better results. By integrating AI into your PPC strategy, you can focus on strategic decision-making while automating and optimising routine tasks.
When it comes to managing PPC campaigns, businesses often face a crucial decision: should they hire a PPC freelancer or an agency
Pay-Per-Click (PPC) advertising helps businesses quickly attract targeted website traffic by paying for ad clicks.
Emerging trends and technologies that are set to transform PPC
A step-by-step guide to help you optimise your PPC campaigns
Here’s a look at some of the top PPC tools that can help your company achieve its advertising goals when used by a seasoned freelancer.