Google Ads
Achieving success in PPC requires more than just technical know-how. It's about maintaining a relentless focus on your audience, their experiences, and your business objectives.
Search Ads
I'll ensure your campaigns are targeted, optimised, and delivering the best possible results.
A/B Testing
Optimise your ad spends by defaulting to the ad messaging and landing page designs that perform best.
Remarketing
Get your ads in front of people who have previously visited your website, while they are browsing the web.
Local services ads
Every call, every click, every form submission. Boost faith in your metrics and measure ROI accurately.
Keyword Research
Reduce lost visitors and grow conversions with insight on your website’s user experience and how to improve it.
Competitor Intelligence
Stay a step ahead of your competition with insight on the keywords they are targeting and the ads they are running.
Why work with me?
As a seasoned PPC Manager I can help structure your PPC accounts and optimise for results.
Specialist in PPC lead generation
15 years experience in search marketing
No outsourced work
testimonials
Chris Laas
Head Of Marketing, ETCH UK
Nicola Murray-Fagan
Head Of UK Marketing, Bournemouth University
Dave Pickard
CEO, t.uk
Micheal Waylett
CEO, Clear Loans
My consultancy process
Looking to take your PPC to the next level?
Initial Consultation
I’ll discuss your goals and explore how we can integrate PPC into your strategy.
Strategy Development
I'll analyse the available data and craft a strategy tailored to you.
Work Begins
After our strategic review meeting, we'll set targets and begin executing the plan.
Want to talk about a project?
FAQs
Everything you need to know.
Google Ads works by allowing businesses to bid on keywords and display their ads on Google's search results and partner websites. When a user searches for a keyword related to the business, the ad may appear, and the business is charged when the user clicks on the ad.
The cost of Google Ads varies depending on factors such as the competitiveness of the keywords, the quality of the ad, and the budget set by the business. Businesses can set a daily budget and only pay when someone clicks on their ad.
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Google Ads can benefit your business by increasing visibility, driving targeted traffic to your website, and reaching potential customers at the moment they are searching for products or services similar to yours. It also allows you to track and measure the performance of your ads.
The time it takes to see results with Google Ads can vary depending on factors such as the competitiveness of the keywords and the effectiveness of your ad campaign. It's important to continuously monitor and optimise ads to maximise results.