PPC
Specialist
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PPC
A Bit About Me
As an experienced PPC specialist and freelancer, I am dedicated to driving sales and maximising ROI for online stores through precise pay-per-click advertising strategies. Whether you’re a small startup or a well-established retailer, I tailor my eCommerce PPC campaigns to meet your unique business goals and objectives.
• Google Shopping & Search Specialist
• More than 15 Years in Search Marketing
• Hands-on Approach – All Work Done Personally, No Outsourcing
Companies I've worked with
My consultancy process
Looking to take your PPC to the next level?
1
Initial Consultation
I’ll discuss your goals and explore how we can integrate PPC into your strategy.
2
Strategy Development
I'll analyse the available data and craft a strategy tailored to you.
3
Work Begins
After our strategic review meeting, we'll set targets and begin executing the plan.
Want to talk about a project?
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testimonials
Dan is my no 1, go to person, with any questions or advice on the paid media front as he truly is an expert. He is a really skilled, easy to work with and commercially savvy individual who is a great asset to have on a team or working on your brand. I hope to work with him again in the future.
Chris Laas
Head Of Marketing, ETCH UK
I would highly recommend Dan’s services as both a cost effective and professional PPC freelancer. He has worked with Bournemouth University from 2010 effectively supporting various marketing campaigns, from providing proposals through to excellent campaign management.
Nicola Murray-Fagan
Head Of UK Marketing, Bournemouth University
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I've worked with Dan for around 9 years now; and hope to work with him for many more. He's reliable, knowledgeable, and a real problem solver. Would recommend him to anyone looking to scale their online business.
Dave Pickard
CEO, t.uk
I can't recommend Dan enough. From completing the initial market analysis, to setting up and fine tuning our campaigns, they have helped grow our business across all of our marketing channels. Professional, easy to work with and responsive.
Micheal Waylett
CEO, Clear Loans
Case Studies
How to Track Google Ads Spend and Pacing Automatically with a Script
With this script, you’ll no longer have to worry about manual spend tracking or pacing analysis. It’s a simple, automated solution to keep your campaigns on budget and performing optimally.
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Is PPC Marketing Worth It?
If you’re considering investing in Pay-Per-Click (PPC) marketing, you might be wondering: is it really worth it?
PPC Specialist
What industries do you specialise in?
For retail, I focus on driving sales and enhancing customer loyalty, while in finance, I target lead generation and customer acquisition. In education, campaigns are geared towards enrolment and engagement, ensuring that each campaign aligns perfectly with industry-specific objectives.
How do you ensure the effectiveness of PPC campaigns?
Ensuring the effectiveness of PPC campaigns involves a meticulous process of continuous optimisation and data-driven decision-making. Initially, I conduct thorough research to identify the most relevant and high-performing keywords. Once the campaign is live, I regularly analyse performance data to spot trends and areas for improvement.
A/B testing of ad copies and landing pages is a routine part of my strategy to refine and enhance the campaigns. Additionally, I keep up with the latest trends and updates in the PPC world to apply the most effective techniques and strategies, ensuring optimal results and a high return on investment.
What platforms do you work with besides Google and Meta?
Beyond Google and Meta Ads, I also have extensive experience managing campaigns on Bing Ads, LinkedIn Ads, Twitter Ads, and Pinterest Ads. Each platform offers unique advantages depending on your target audience and business goals.
Bing Ads can be particularly effective for reaching a slightly different demographic than Google Ads, while LinkedIn Ads are ideal for B2B marketing and targeting professionals. Twitter Ads help in engaging with users through trending topics and timely promotions, and Pinterest Ads are excellent for visually-driven campaigns, especially in the lifestyle and retail sectors.
Can you help with local PPC campaigns?
Yes, I specialise in crafting highly targeted local PPC campaigns that focus on reaching customers within a specific geographic area. By utilising location-based keywords, geo-targeting options, and local ad extensions, I ensure your ads appear to potential customers in your desired regions.
This approach is particularly beneficial for businesses that rely on local clientele, such as restaurants, local services, and retail stores. By highlighting local promotions and unique selling points, I drive foot traffic and local engagement, enhancing your business’s presence in the community.
What makes your PPC services different from others?
What sets my PPC services apart is a combination of personal dedication, extensive experience, and a no-outsourcing policy. With 15 years in the industry, I bring a wealth of knowledge and proven strategies to each campaign. My personalised approach means I handle every aspect of your campaign myself, from initial setup to ongoing optimisation, ensuring consistency and high quality.
This hands-on management guarantees that your campaigns receive the attention and expertise needed to achieve outstanding results. Furthermore, my commitment to staying current with the latest PPC trends ensures that your campaigns benefit from cutting-edge techniques and best practices.